Purpose & Action

The purpose of your web sight is to EMPOWER; from the prospective customer searching for a solution, to the valued returning customer wanting to grow your relationship.

Mouse House starts by making your value proposal visible. Not to the hundreds of millions of users on line; but to you specific group of prospective customers who are searching for what you have to offer.

When a person lands on a page that does not immediately meet the need that is in their minds and they have to fish to find what they really want, this causes initial disappointment and push back, which results in high bounce rates for your site. Not providing enough information is worse!

Land the customer on the exact page within your site that they need to be. The proper balance? What is important to your user? Let them decide by conducting A vs B version testing of different landing pages. Clear cut sign posts empower your customers from anywhere in the world to arrive directly to the information they are looking for.

Once a visit is on your site then Action is key. Design, Site Navigation, and Structure can help or hinder a user. The interface design should promote users to take the desired action, not be hindrance! Flashy design elements that attract attention but have no substance waste the customer's time. Purpose & Action that is what it is all about.