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Information
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The effectiveness of a 'landing page' is inversely proportional to the amount of time and clicks it takes a customer to complete the transaction. Patrick Henry VIII
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CALL TO ACTION
Make it easy and safe for your consumers to complete the transaction. Any page that causes the customer to fish to find what they are looking for and then forces them to do more work to pay is not meeting the needs of the consumer. This causes disappointment and push back (and increases the bounce rate for your site).
JUST ONE CLICK
Mouse House's mantra is a one click approach to making things happen. Minimize your site with simple practical tools for your customer, a page where: they can see what they are looking for; options they value, a fair price, a safe easy payment method.
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