Information

SEM

Search engine marketing (SEM) is the process of marketing a website via Internet search engines; whether by improving rank in organic or natural listings, paid or sponsored listings or a combination thereof.

A comprehensive search engine marketing campaign is inclusive of (at least) the following functions:

• Search engine optimization
• Search engine and directory submission management
• Paid inclusion and trusted feed program
• Pay-for-placement management (includes pay-per-click)
• Link popularity / reputation development
• ROI and performance monitoring and reporting

Search engine optimization (SEO) is actually a component of search engine marketing—a function of the SEM process, if you will. Search Engine Optimization is the process of making changes to the coding of a website in order to rank better in the search engine results page.

So don’t be confused by the SEO / SEM enigma. Now that you know the difference between the two, it’s not as complicated as it first seemed. Search engine optimization is simply a component of search engine marketing, period.

VALUE PROPOSITION

Is there one perfect product / service for every situation? Does one size fit all? Congratulations if you are able to fill that tall order; however for those suppliers wanting to pull their discerning consumers to a distinct value proposition, segmentation is the answer.

Reduce push back. Identify and bond with your client before he crosses your web site threshold, give your clients up front the opportunity to choose between the various options you have available so that when they get to your web sight they are exactly where they want to be, without having to waste time wading through all kinds of valuable, but nonetheless unsolicited, information. Take your prospective client to the precise landing page from the search engine in just one click.