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CALL TO ACTION

It is important to make it clear what action a visitor can take on your landing page. Not only should you let them know what they can do on the page, but give them a compelling reason for them to do it now. Proper landing page design and implementation can help convert visitors into customers, whereas poorly designed landing pages will be ineffective. Clean design and logical user interface instill confidence and simplify the transaction process. Version testing also allows for comparisons in order to determine (via field-testing) which design is most effective.

The type of industry or business of your company along with your company's unique value proposition will determine the best type of "call to action" and the best implementation tactic.

Another important aspect of web business is to facilitate the flow of information about your customers. Information tracking is important in this process and is considered an integral part of implementation, regardless of what kind of action you want your visitors to take. Getting this feedback allows for evaluation of the effectiveness of different keywords/pages. That information is important for adapting strategy and tactics.

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For e-commerce sites the right kind of buttons, a clear process, and simplicity of use all increase conversions (turning visits into sales). Mouse House can help with the process of deployment, whether that means fine-tuning an existing implementation, or whether that means starting from scratch.

Web Form

Web forms are an efficient way for customers to be able to request information. Making sure that these forms are formatted well, include only the necessary information fields, and are easy to use will make visitors more likely to complete and submit the forms.

Phone Call Tracking

For certain types of businesses a phone call with a company representative is the best type of interaction. There are several telephone "call to action" implementations that allow for tracking information to be collected, like the use of "click to call" web applications or the use of multiple phone lines or toll-free phone numbers.